A consultant is dedicated to the client in person and looks after the work in the design and operating stages as well as taking responsibility for the actions managed. They become part of the company and organisation, become a partner, and understand the needs and nuances.
In the area of communication and public relations the consultant creates, coordinates, and develops relations between the Company and its contacts.
The form a link between the company and the outside world, and contact for information.
They work on the content of communications, making them comprehensible and usable by those for whom they are intended.
They harmonise the various parts of the company, take part in drawing up company strategies and preparing operating guidelines.
They coordinate staff, and evaluate timing, modality and contents of the messages to be communicated.
Within the company the professional communicator engages in actions of various kinds - from managing relations with the media to corporate communication and product information, by way of internal communication, without neglecting organisation of events and coordination of promotional campaigns.
While before organisations were product oriented and used quality and differentiation of the same as a competitive edge, today attention has switched to the market and its requests.
Companies know that they have to evolve and take a new position by means of “communication oriented” relations.
It is no longer the tangible, physical elements that make the difference, but emotive perceptions and intangible values.
Only communication levers are able to make these values emerge, creating strong, long-term competitive advantages.
This is the starting point: the long-term value of a company is determined largely by the value of relations with the client.
Areas of Action